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Balance = Power for Your Winery’s Success in 2023
Balance = Power for Your Winery’s Success in 2023 Balance = Power for any business, but especially wineries who rely almost exclusively on discretionary spending. Post Covid DTC sales have already slowed down for many wineries, and due to current economic conditions, the negative trends are likely to continue. It’s time to diversify and put more effort […]
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Rise Up, Washington Wineries
Rise Up, Washington Wineries National distribution can be daunting for any winery, not just Washington wineries. Distributor consolidation, the pandemic recovery, overworked sales reps, inflation, millennials who love spirits, shipping costs, grumpy distributor managers, weed, the list goes on and on. But…if you are determined, make great WA wine, and work through the challenges creatively and flexibly…you […]
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Wineries…Could Less Be More in Our Quest to Appeal to Millennials?
Wineries…Could Less Be More in Our Quest to Appeal to Millennials? Rob McMillan’s 2022 Silicon Valley Bank State of the Wine Industry report identified the wine industry’s biggest challenge is appealing to millennials. And…unless we deal with this issue head on, we will continue to lose market share as older consumers age out. McMillan, […]
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