Balance = Power for Your Winery’s Success in 2023 Balance = Power for any business, but especially wineries who rely almost exclusively on discretionary spending. Post Covid DTC sales have already slowed down for many wineries, and due to current economic conditions, the negative trends are likely to continue. It’s time to diversify and put more effort […]
Rise Up, Washington Wineries National distribution can be daunting for any winery, not just Washington wineries. Distributor consolidation, the pandemic recovery, overworked sales reps, inflation, millennials who love spirits, shipping costs, grumpy distributor managers, weed, the list goes on and on. But…if you are determined, make great WA wine, and work through the challenges creatively and flexibly…you […]
Wineries Need a Balanced Approach Wineries Can and Should Find Balance Between DTC and Distribution The wine world is buzzing about Direct-to-Consumer sales, and for good reason. DTC Sales have tripled over the last decade, and for most wineries, the pandemic provided the perfect opportunity to focus on improving their consumer outreach. Obviously, this is […]
Wineries…Could Less Be More in Our Quest to Appeal to Millennials? Rob McMillan’s 2022 Silicon Valley Bank State of the Wine Industry report identified the wine industry’s biggest challenge is appealing to millennials. And…unless we deal with this issue head on, we will continue to lose market share as older consumers age out. McMillan, […]
So…you want to raise your wine prices? Yields are down and your costs of goods are up. Inflation, supply chain issues, Covid 19, production costs: the list goes on. However, most importantly, everybody seems to be raising their prices. Maybe it makes sense for you to increase your prices as well. Before you jump on […]
Successful Strategies for Small Wineries Tackling Distribution There are definitely challenges for wineries in the national market. Competition is fierce, and generational preferences are shifting rapidly. As a result, it’s becoming more difficult to get attention from distributors and the trade. Despite all of the obstacles, wineries can still be successful working collaboratively with their wholesale partners. […]
Pandemic Pivot: Wineries – Reset and Ask for Help Schedule a 60 Minute Complimentary Zoom with the Real Winery Solutions Team Wow … the pandemic has changed everything, especially for the wine business! Distribution; direct to consumer. All of it. At Real Winery Solutions, we are helping wineries navigate through our industry’s “new normal” and […]